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While marketing in general can be about many different things, we are going to be talking both about the big ideas and the smaller changes

Open-ended questions are those that cannot be answered with a simple yes or no answer; they encourage the other person to elaborate

When starting your own business, there are a few traps that you need to avoid, so your new business can truly flourish.

Loyalty programs are a way of rewarding customers through deals, discounts, gifts, and a variety of other special offers.

Although the business world is full of rules, one stands out above all others: the Pareto Rule.

Analysing your data can be one of the most important parts of running an efficient business, but that doesn’t mean it has to be hard.

If you’ve ever set out on a healthy eating, exercise, or money-saving streak only to find yourself consumed with destructive thoughts

Understanding a buyer’s journey is about how to inject your company and products as a solution for a customer's needs in each stage.

It's tough being told no for the first time. You might feel embarrassed, frustrated, or even angry.

Images and colour are powerful tools that can help you tell your brand story. A picture is worth a thousand words.

No matter what market you’re trying to reach, you must know who it is you’re going after to succeed.

The mind affects the environment, and the environment affects the mind, so we have to be careful about how we create our surroundings...

Data has long been the backbone of the business, but recent data has taken on increased importance.

If you’re running a small business and don’t have any money to market it, some inexpensive options.

When you hear the word free, you think it’s something that’s awesome and doesn’t cost you anything at all. But, there’s actually more to it

Time is precious for both mentor and mentee.

Choose brand colours and logo colours to drive brand recognition, loyalty and action. FIND OUT HOW

It’s easy to get distracted and lapse into autopilot mode, but there’s one skill that can change your life forever – the art of listening.

Are you someone who struggles with procrastination?

If you’re considering hiring a coach, here are ten reasons why a business coach will be worth every penny and more.