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While marketing in general can be about many different things, we are going to be talking both about the big ideas and the smaller changes

Open-ended questions are those that cannot be answered with a simple yes or no answer; they encourage the other person to elaborate

Loyalty programs are a way of rewarding customers through deals, discounts, gifts, and a variety of other special offers.

Although the business world is full of rules, one stands out above all others: the Pareto Rule.

If you’ve ever set out on a healthy eating, exercise, or money-saving streak only to find yourself consumed with destructive thoughts

Understanding a buyer’s journey is about how to inject your company and products as a solution for a customer's needs in each stage.

It's tough being told no for the first time. You might feel embarrassed, frustrated, or even angry.

Images and colour are powerful tools that can help you tell your brand story. A picture is worth a thousand words.

If you’re running a small business and don’t have any money to market it, some inexpensive options.

Imposter syndrome, what it is and how to come it

Time is precious for both mentor and mentee.

Choose brand colours and logo colours to drive brand recognition, loyalty and action. FIND OUT HOW

Why are some changes easier than others? How can we make change less uncomfortable?

Are you someone who struggles with procrastination?

The first step in finding your niche is to make a list of 10-15 interests or passions, then narrow it down to five and then one.

Are you looking for ways to earn more money?

Taking a selfie is common, however, there’s always room for improvement, so here are a few other pointers to take better selfies.

Starting a business requires a few skills you need to sharpen and refine if you want to succeed.

Your key to success is finding your niche