While marketing in general can be about many different things, we are going to be talking both about the big ideas and the smaller changes that you can make that will help your business grow.
Yes, a lot of businesses pay to advertise promotions and targets on social media platforms, but there are many other ways that you can very effectively target users. The free options to market across social media platforms are full of possibilities.
Try out one of these ideas for marketing your small business early on, and see what works for your business. These free, low-cost marketing ideas show that there is a lot more you can do to market your small business than investing in Facebook ads.
1. Automation
We know that small business owners do not have tons of spare time to dedicate to digital marketing, so consider using marketing automation to help simplify the process for yourself.
2. Email Marketing
Like social media, email marketing may seem like just another task that you need to perform in order to market your small business and one that does not always pay off. You may already know that every business website needs to have an email list and regularly conduct email marketing campaigns to promote its services and products.
3. SEO
Ensure all your digital collateral such as website, landing pages and blogs are SEO optimised and this will then help drive traffic to your site.
4. Link Building
Particularly in blogs, try and link to credible sources as a reference.
5. Webinars
Webinars are a free way to market your business while providing useful information for prospective customers who are interested.
6. Collaboration
The beauty of a collaborative marketing effort is that not only are you supporting your small business peers, but you are also tapping into existing audiences at no cost, as opposed to an influencer marketing route, where many charge for sponsored posts.
7. Google Business Profile
For local businesses, in particular, the Google business profile has emerged as one of the most powerful free marketing strategies out there.
8. Events
As you grow your business and become the leader in your industry, you are likely to get invited to speak at conferences or gatherings, and this is an excellent free marketing idea. However, before you get to that stage, think about hosting a meetup or attending a networking event or even hosting a local event.
9. Business Card
Always have a business card on hand and also have your elevator pitch polished, as you never know when you will be in a situation to promote your business, so best to be always prepared.
10. Contest
Host a social media contest on your preferred platform, as people love winning things and ensure that all details are captured, to include in the email listing.
11. Forums
Join groups and forums, but don't go pushing your product and service, you are there for information, so ask questions and be engaging and when the time is right an opportunity may arise to introduce your product or service.
If you are looking for free or cheap marketing strategies, email marketing should be high on your list. Some digital marketing ideas, such as link building and SEO optimization, take time to begin seeing meaningful results, whereas others, such as a social media strategy and hosting giveaways, may pay off immediately.
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